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USER BEHAVIOUR & PREFERENCES

MEGAFON guarantees detailed market analyses that help you gain a better understanding of what influences the consumers’ purchasing and decision-making process.


 

MAKE YOURSELF INDISPENSABLE TO THE CONSUMER

user behaviour & preferences

Developing products or adverts without sufficient insight into the consumers’ preferences could be costly. Brand relationships are formed by feelings and deep-seated human preferences. MEGAFON specialises in mapping consumer behaviour, and we use anthropological, psychological and ethnographic methods to understand how preferences are formed and why consumers adopt or reject products and brands. Through tailored analysis, we help private sector companies and organisations to:

INSIGHT INTO THE CONSUMERS’ LACK OF AWARENESS

Motives help guide the consumer’s unconscious behavioural and consumption patterns. With the help of qualitative analyses, MEGAFON can map the consumers’ underlying motives, even if they themselves cannot necessarily identify them, so that you can optimise your products or marketing strategies in order to influence them in a positive direction.

UNDERSTAND SUDDEN MARKET DEVELOPMENTS

The behaviour of consumers changes rapidly and it can at times be difficult to understand why potential customers are moving away from your product or brand. MEGAFON’s consumer behaviour analyses account for why the consumers’ action patterns have changed and what impact this has on their perception of your brand, so that you can adapt your products to the demands of the market more quickly. 

IMPLEMENTATION THROUGH CONSULTANCY 

An analysis has only value if implemented properly. MEGAFON offers strategic consultancy throughout the process, and we make sure that you have the best possible means of processing the survey results further after the analysis phase.

QUALITATIVE & QUANTITATIVE ANALYSIS DESIGN

MEGAFON offers:

Purchasing behaviour analyses 

Decision-making model analyses

Brand and reputation analyses

Motives and barriers analyses

Mystery shopping

Ethnographic studies

Shadowing 


 

Call us today on +45 77 41 41 41 for a no-obligation chat about how best to proceed with your project. 

We adapt the analysis method to each individual survey. At MEGAFON, our qualitative and quantitative departments work closely together in order to approach the issues at hand from various angles.


 

why choose megafon?

solid and extensive experience

MEGAFON houses solid and extensive experience regarding consulting and research for private as well as public sector companies and organisations. We provide individual counselling and through close collaboration with you, our consultants identify the research design best fitted to your problem fields and needs. 
 

renowned and reliable 

MEGAFON is one of the most renowned research institutes in Denmark, known for providing high quality and reliability. Choosing MEGAFON immediately signals a high level of reliability to the targeted recipients: Management, politicians, journalist and opinion formers. Choosing an acknowledged partner makes your work easier at all levels.
 

independent results and high response rates

It is a good idea to have your research carried out by an independent institute, ensuring that the work is unbiased. Additionally, respondents participate more willingly in studies when they are initially contacted by a well-known and respectable company. When MEGAFON is your provider, you get independent, serious and valid research based on high response rates securing the best quality.
 


 

Casper O. Jensen

Head of Quantitative Department

Contact Casper
+45 77 414152
coj@megafon.dk

MEGAFON

Alhambravej 12 • 1826 Frederiksberg C
VAT nr. • 14904492
Telephone • +45 77 41 41 41
E-mail • megafon@megafon.dk