MEGAFON’s communication analyses can help you map the target group’s perception of your communication, helping you achieve real behaviour change in the long term.
Many companies fail to achieve the increased sales envisaged through their marketing campaigns because the campaigns do not reach the consumer. Many organisations spend resources on developing and transmitting communication and marketing campaigns, but forget to allocate the resources required to identify how they can have the greatest possible impact on the consumers. With the help of targeted analyses, we are able to help companies:
In order for your communication materials to have as great an impact as possible, it is important to involve the consumer at an early stage. The consumers’ in-depth knowledge can be used to fine-tune future marketing efforts to ensure that your message comes across more clearly, and that it has the desired effect. MEGAFON’s communication analyses ensure a high stop-effect and changed consumer behaviour, which enable you to prevent failed campaigns.
MEGAFON uses both quantitative and qualitative methods to assess whether or not the communication is reaching the target group, whether the message is received and whether the target group is persuaded to change its behaviour. We are happy to help you optimise your campaigns to make sure that they have a clear and real impact on the recipient.
An analysis has only value if implemented properly. MEGAFON offers strategic consultancy throughout the process, and we make sure that you have the best possible means ofprocessing the survey results further.
Analysis of communication initiatives
Website, app and message decoding
Call us today on +45 77 41 41 41 for a no-obligation chat about how best to proceed with your project.
We adapt the analysis method to each individual survey. At MEGAFON, our qualitative and quantitative departments work closely together in order to approach the issues at hand from various angles.
MEGAFON houses solid and extensive experience regarding consulting and research for private as well as public sector companies and organisations. We provide individual counselling and through close collaboration with you, our consultants identify the research design best fitted to your problem fields and needs.
MEGAFON is one of the most renowned research institutes in Denmark, known for providing high quality and reliability. Choosing MEGAFON immediately signals a high level of reliability to the targeted recipients: Management, politicians, journalist and opinion formers. Choosing an acknowledged partner makes your work easier at all levels.
It is a good idea to have your research carried out by an independent institute, ensuring that the work is unbiased. Additionally, respondents participate more willingly in studies when they are initially contacted by a well-known and respectable company. When MEGAFON is your provider, you get independent, serious and valid research based on high response rates securing the best quality.
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