Continuous customer satisfaction surveys allow you to pick up on changes to customer opinions and preferences before they have a negative impact on your sales. This allows you to react more quickly to problems which might otherwise be expensive to rectify.
Customer satisfaction surveys are the perfect complements to Big Data as they can help explain the customers’ reasons for the changes identified by Big Data. With the help of targeted analyses, we are able to help companies:
Big Data delivers large volumes of data that can create a snapshot of tendencies. However, this often results in hypotheses that don’t say anything about how and why these patterns have arisen among the consumers. MEGAFON's qualitative and quantitative customer satisfaction surveys help you uncover consumer opinions, motives and behaviour, helping you to gain an understanding of how services or products can be optimised to their needs.
By basing our work on your target group, MEGAFON analyses the way that questions are angled, the length of the survey and the communication channel to ensure that they are all tailored to the customers. This ensures that the survey is both relevant and easy for your target group to answer, which in turn ensures more valid answers and a higher response rate.
An analysis has only value if implemented properly. MEGAFON offers strategic consultancy throughout the process, and we make sure that you have the best possible means of processing the survey results further.
Customer satisfaction analyses
Loyalty and dropout analyses
Call us today on +45 77 41 41 41 for a no-obligation chat about how best to proceed with your project.
We adapt the analysis method to each individual survey. At MEGAFON, our qualitative and quantitative departments work closely together in order to approach the issues at hand from various angles.
MEGAFON houses solid and extensive experience regarding consulting and research for private as well as public sector companies and organisations. We provide individual counselling and through close collaboration with you, our consultants identify the research design best fitted to your problem fields and needs.
MEGAFON is one of the most renowned research institutes in Denmark, known for providing high quality and reliability. Choosing MEGAFON immediately signals a high level of reliability to the targeted recipients: Management, politicians, journalist and opinion formers. Choosing an acknowledged partner makes your work easier at all levels.
It is a good idea to have your research carried out by an independent institute, ensuring that the work is unbiased. Additionally, respondents participate more willingly in studies when they are initially contacted by a well-known and respectable company. When MEGAFON is your provider, you get independent, serious and valid research based on high response rates securing the best quality.
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