MEGAFON’s product and packaging analyses allow you to find out what the consumers think and whether or not the packaging is sending the right message to the consumer.
Extensive product development is crucial to commercial success today, and even small adjustments can make a big difference when it comes to consumer preferences. MEGAFON has an extensive experience in testing ideas, concepts and beta versions of new products in areas ranging from food and drink to payment solution and self-service machines. Any idea or product can be tested, and we can perform product, packaging and user-friendliness tests. With the help of targeted analyses, we are able to help companies:
Innovation workshops can be useful when working with a new product at the ideas development stage. In these workshops, representatives of a target group are invited to give their input on and participate in the further development of your ideas and products based on their own needs. When you include the consumers in developing your products, you have the opportunity to identify their demands and needs at an early stage of the development process, ultimately resulting in increased sales.
When you are at the forefront of consumer knowledge and your industry, you will always be the most innovative and relevant choice in the consumers’ mind. MEGAFON’s product and packaging tests let you uncover consumer perceptions and needs, helping you to innovate and prevent being overtaken.
We offer strategic consultancy throughout the entire test process, quality-assuring the content of the survey and helping you move forward from the analysis phase so that you can get as much as possible out of your survey.
Concept development tests
Product & market tests
Call us today on +45 77 41 41 41 for a no-obligation chat about how best to proceed with your project.
We adapt the analysis method to each individual survey. At MEGAFON, our qualitative and quantitative departments work closely together in order to approach the issues at hand from various angles.
MEGAFON houses solid and extensive experience regarding consulting and research for private as well as public sector companies and organisations. We provide individual counselling and through close collaboration with you, our consultants identify the research design best fitted to your problem fields and needs.
MEGAFON is one of the most renowned research institutes in Denmark, known for providing high quality and reliability. Choosing MEGAFON immediately signals a high level of reliability to the targeted recipients: Management, politicians, journalist and opinion formers. Choosing an acknowledged partner makes your work easier at all levels.
It is a good idea to have your research carried out by an independent institute, ensuring that the work is unbiased. Additionally, respondents participate more willingly in studies when they are initially contacted by a well-known and respectable company. When MEGAFON is your provider, you get independent, serious and valid research based on high response rates securing the best quality.
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