An ethnoraid is an ethnographic method whereby researchers go into the field without prior notice to conduct brief on-the-spot interviews and observations.
The ethnoraid is a type of analysis where spontaneity and a short time-frame are the keys. The method is especially suited to the start-up phase of a project, when there is a need for insights to help determine how to proceed. This is true for both quantitative and qualitative projects.
Moreover, ethnoraids provide an understanding of the cultural norms that prevail in a given context, which can in turn support the development of interview guides for in-depth interviews, observation guides and questionnaires.
It is also possible to use an open interview and observation guide developed previously. The time spent in the field is usually a few hours or a few days, depending on the project.
MEGAFON has, among other things, used ethnoraids for a barbecue survey, where we studied the barbecue habits of young people by taking a walk in the park on a summer evening, conducting brief interviews with young people and interviewing them on the spot.
The Ethnoraid method is a quick and relatively cheap solution, but is not suitable for all projects.
It is a prerequisite that targets and guides are open and that the focus is on an area or a population group that is relatively easy to access. The method is ideal for projects relating to consumption and behaviour in public parks, insight into cycling culture, etc.
MEGAFON houses solid and extensive experience regarding consulting and research for private as well as public sector companies and organisations. We provide individual counselling and through close collaboration with you, our consultants identify the research design best fitted to your problem fields and needs.
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It is a good idea to have your research carried out by an independent institute, ensuring that the work is unbiased. Additionally, respondents participate more willingly in studies when they are initially contacted by a well-known and respectable company. When MEGAFON is your provider, you get independent, serious and valid research based on high response rates securing the best quality.
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