The telephone interview is the traditional, quantitative survey method. It ensures a high degree of representativeness, as almost all Danes own a telephone.
Telephone interviews make is possible to repeat or explain questions to the respondents when necessary. This lessens the risk of confusion or misunderstandings which could result in skewed survey results.
Conversely, telephone interviews are less useful if the aim is to conduct a survey where communication materials or products need to be presented to the respondents and assessed. Likewise, telephone interviews may be inconvenient when dealing with questions where respondents are offered a large number of answers to choose from, as the risk is that they overlook possible answers.
MEGAFON employs nearly 100 well-trained, thorough and experienced telephone interviewers. These interviewers are not paid on commission, which allows us to achieve higher quality answers as they take the time needed to explain and guide the respondents if they have any questions.
All telephone interviews are conducted in-house by MEGAFON’s trained interviewers. All interviewers undergo an internal training programme focusing on interview technique and ethics, to ensure high-quality interviews and a good experience for the respondents.
MEGAFON has the capacity to conduct interviews every day of the week and at various times. This ensures a high response rate and a wide variety of respondents.
MEGAFON houses solid and extensive experience regarding consulting and research for private as well as public sector companies and organisations. We provide individual counselling and through close collaboration with you, our consultants identify the research design best fitted to your problem fields and needs.
MEGAFON is one of the most renowned research institutes in Denmark, known for providing high quality and reliability. Choosing MEGAFON immediately signals a high level of reliability to the targeted recipients: Management, politicians, journalist and opinion formers. Choosing an acknowledged partner makes your work easier at all levels.
It is a good idea to have your research carried out by an independent institute, ensuring that the work is unbiased. Additionally, respondents participate more willingly in studies when they are initially contacted by a well-known and respectable company. When MEGAFON is your provider, you get independent, serious and valid research based on high response rates securing the best quality.
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