The Internet is gradually becoming the preferred communication channel among Danes, making it a good place to survey people’s behaviour and attitudes.
One clear advantage of on-line surveys is that they are, both in terms of time frame and costs, the most effective survey method in situations where a large number of respondents are to be interviewed at the same time. Questions with a large number of answer options and questions that could be perceived as personal are also well suited to on-line surveys.
Furthermore, it is possible to test the attitudes towards specific materials such as images, video clips and campaign materials on-line, as the subject matter can be presented directly on the respondents’ screens.
Finally, on-line surveys allow respondents to complete the questionnaire when and how it suits them. This makes it possible to obtain answers from respondents, who typically do not have time or want the inconvenience of a telephone interview.
MEGAFON was among the first in Denmark to conduct on-line surveys, and the company remains at the forefront of developments and implementation of new techniques in this field.
MEGAFON offers various focus group formats: Individual on-line surveys or the option to have your questions added to one of the MEGAFON omnibus surveys that run regularly.
The advantage of an individual telephone survey is that it can be conducted quickly and flexibly, and that it avoids the risk of other customer’ questions influencing the respondents’ answers.
The advantage of being included in one of the MEGAFON omnibus surveys is that the start-up costs associated with the survey are shared by several customers, making it significantly cheaper for all involved.
MEGAFON houses solid and extensive experience regarding consulting and research for private as well as public sector companies and organisations. We provide individual counselling and through close collaboration with you, our consultants identify the research design best fitted to your problem fields and needs.
MEGAFON is one of the most renowned research institutes in Denmark, known for providing high quality and reliability. Choosing MEGAFON immediately signals a high level of reliability to the targeted recipients: Management, politicians, journalist and opinion formers. Choosing an acknowledged partner makes your work easier at all levels.
It is a good idea to have your research carried out by an independent institute, ensuring that the work is unbiased. Additionally, respondents participate more willingly in studies when they are initially contacted by a well-known and respectable company. When MEGAFON is your provider, you get independent, serious and valid research based on high response rates securing the best quality.
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