An IT combination survey is a combination of an on-line and a telephone survey, i.e. the best of both worlds.
IT combination surveys are, as the name implies, a combination of on-line and telephone interviews. This allows us to reach demographic groups that are under-represented in web panels. This combination means that the two data collection methods dim each other’s disadvantages with regards to representativeness.
The on-line component collects answers from respondents who would not participate in a telephone services, and vice-versa.
IT combination surveys are considerably cheaper and quicker to conduct than pure telephone surveys. The on-line component is conducted in MEGAFON’s exclusive and representative Denmark Panel, in order to ensure the highest possible validity in the results.
Typically, the on-line survey format accounts for 85% of MEGAFON’s IT combination solution, and the telephone interview format 15%.
The Denmark Panel is MEGAFON’s own, representative panel consisting of several thousand respondents.
In order to ensure that the Denmark Panel remains as broad and representative as possible, respondents are not able to volunteer for the panel. Instead, we recruit panel members using telephone interviews, thus ensuring that the panel is not made up solely of the most active Internet users or those parts of the population that tend to be more keen to participate in surveys.
MEGAFON houses solid and extensive experience regarding consulting and research for private as well as public sector companies and organisations. We provide individual counselling and through close collaboration with you, our consultants identify the research design best fitted to your problem fields and needs.
MEGAFON is one of the most renowned research institutes in Denmark, known for providing high quality and reliability. Choosing MEGAFON immediately signals a high level of reliability to the targeted recipients: Management, politicians, journalist and opinion formers. Choosing an acknowledged partner makes your work easier at all levels.
It is a good idea to have your research carried out by an independent institute, ensuring that the work is unbiased. Additionally, respondents participate more willingly in studies when they are initially contacted by a well-known and respectable company. When MEGAFON is your provider, you get independent, serious and valid research based on high response rates securing the best quality.
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