Mystery shopping, also known as test or trial visits, is a method whereby a trained interviewer poses as a customer or consumer of a given service, in order to observe the interaction with a certain company.
Mystery shopping provides more in-depth knowledge about how customers or users experience their interaction with various businesses.
We conduct mystery shopping in physical stores, in web shops and through the use of telephone services. Mystery shopping can help determine whether or not employees, and the business organisation as a whole, are perceived and act as desired in specific situations.
Our mystery shopping interviewers are trained to display certain behaviours and pay special attention to pre-determined aspects of their interaction with a business organisation.
We can do studies on everything from the first impression of entering and moving around your store, to the overall impression of the meeting with employees, or indeed highly specific details relating to enquiry or sales situations.
Mystery shopping tasks are, of course, performed with complete discretion.
MEGAFON houses solid and extensive experience regarding consulting and research for private as well as public sector companies and organisations. We provide individual counselling and through close collaboration with you, our consultants identify the research design best fitted to your problem fields and needs.
MEGAFON is one of the most renowned research institutes in Denmark, known for providing high quality and reliability. Choosing MEGAFON immediately signals a high level of reliability to the targeted recipients: Management, politicians, journalist and opinion formers. Choosing an acknowledged partner makes your work easier at all levels.
It is a good idea to have your research carried out by an independent institute, ensuring that the work is unbiased. Additionally, respondents participate more willingly in studies when they are initially contacted by a well-known and respectable company. When MEGAFON is your provider, you get independent, serious and valid research based on high response rates securing the best quality.