Personal interviews are not only useful in qualitative contexts. There are also advantages to using personal in connection with quantitative surveys. Be it face-to-face interviews conducted on the street, in the homes of the respondents, or in a test facility.
One distinct advantage of the personal interview is that it can be used to capture a target group that is difficult to pin down using other methods. For example, using personal interviews in the Copenhagen Metro is an excellent method when reaching and obtaining knowledge about Metro passengers.
Personal interviews make it possible to present tangible, physical materials to the respondents in order to record their immediate reactions and assessments. This can be visual or audio material, or material that needs to be touched, smelled or tasted.
In order to ensure that the target group is representative and comprises respondents who have little as well as much time to participate, MEGAFON recommends that these surveys include no more than 15 questions.
MEGAFON houses solid and extensive experience regarding consulting and research for private as well as public sector companies and organisations. We provide individual counselling and through close collaboration with you, our consultants identify the research design best fitted to your problem fields and needs.
MEGAFON is one of the most renowned research institutes in Denmark, known for providing high quality and reliability. Choosing MEGAFON immediately signals a high level of reliability to the targeted recipients: Management, politicians, journalist and opinion formers. Choosing an acknowledged partner makes your work easier at all levels.
It is a good idea to have your research carried out by an independent institute, ensuring that the work is unbiased. Additionally, respondents participate more willingly in studies when they are initially contacted by a well-known and respectable company. When MEGAFON is your provider, you get independent, serious and valid research based on high response rates securing the best quality.