At MEGAFON we go where the respondents are, and we are able to collect large volumes of qualitative empirical data through their mobile phones.
A mobile survey makes it possible to set up closed rooms, where respondents are asked to participate at specific events, for example watching a certain TV channel.
Moreover, smartphones, in particular, can give access to visual photo documentation of social situations which can be useful when surveying alcohol culture, cycling or similar. Here, the respondents’ photos can also be used as a basis for in-depth interviews.
This makes it easier for the respondent to recall feelings and reactions at a given time.
If the aim is to, for example, study the experiences of train travellers, it may be beneficial to ask a series of respondents to answer questions using their mobile phones during or immediately after their train journey, in order to make sure that their first-hand experience is reported.
It is both easy and cheap to reach population segments that use the Internet daily, and it is easier to achieve a geographic variety within the target group then the surveys are conducted digitally.
MEGAFON houses solid and extensive experience regarding consulting and research for private as well as public sector companies and organisations. We provide individual counselling and through close collaboration with you, our consultants identify the research design best fitted to your problem fields and needs.
MEGAFON is one of the most renowned research institutes in Denmark, known for providing high quality and reliability. Choosing MEGAFON immediately signals a high level of reliability to the targeted recipients: Management, politicians, journalist and opinion formers. Choosing an acknowledged partner makes your work easier at all levels.
It is a good idea to have your research carried out by an independent institute, ensuring that the work is unbiased. Additionally, respondents participate more willingly in studies when they are initially contacted by a well-known and respectable company. When MEGAFON is your provider, you get independent, serious and valid research based on high response rates securing the best quality.
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